Julius Meinl

Remember that coffee?

ABOUT THE PROJECT

When we think of café culture and poetry writing, we probably associate them with Julius Meinl coffee brand, which is considered synonymous with the patronage of poets and writers. Julius Meinl’s most recognizable marketing activity is certainly the annual “pay by verse” initiative, which they organize on World Poetry Day in many cafes around the world and allows guests to pay for their coffee with songwriting. However, Julius Meinl strives to preserve poetry in the form of many other projects – such as publishing poetry collections.